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Best Practices for Effective Plan Enrollment Communications
The Enrollment Challenge Retirement readiness decisions are a daunting task for most employees. According to a 2012 Participant Engagement Study conducted by Lincoln Financial: 41 percent of employees...
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Is your Organization Capturing the Power of Mobile?
By guest blogger, Mark Weishaar Today’s smart, marketing-focused organizations realize the value of communicating with their customers using the channel of their customers’ preference. More and...
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Beyond Partisan Frameworks: Lies, Damn Lies and Statistics
Minor abortion and parental involvement abortion laws in the United States Pink: No parental notification or consent laws. Purple: One parent must be informed beforehand. Light Blue: Both parents...
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Did You Really Spend 13 Hours on Hold Last Year?
Please Hold For Prompt Service… Brad Tuttle shared this on Time Business & Money. A new poll commissioned by text-message service TalkTo shows that 53% of American consumers say that they spend 10...
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Why Romney Lost the Debate
Style Or Substance? Pundits lauded Mitt Romney’s strong debate performance on October 3, 2012, focusing on his preparedness and aggressive challenge of President Obama’s policies and performance. But...
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Study: 82% Leave After Bad Customer Service
Why A Poor Customer Experience Is Penny Wise and Pound Foolish Lora Kolodny highlights on TechCrunch a new report from RightNow and Harris Interactive showing how much brands stand to lose from poor...
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The Myth of “Capitalism vs. Socialism” And Critical Thinking
The Myth of Socialism vs. Capitalism The notion of ”Socialism” vs. “Capitalism” is a manufactured polemical dichotomy. Framing economic issues in terms of false dichotomous categories effectively...
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Whatever Happened to Corporate Responsibility?
Progressive’s Social Media Blunder is So Much More Than A PR Problem My article, Progressive’s Social Media Response Failure Impacts their Share of Voice discusses the failure of the company to really...
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Progressive’s Social Media Response Failure Impacts their Share of Voice
A Social Media PR Problem Candida McCollam in Social Media Today writes that For Progressive, Social Media’s Not Going With The Flo. She writes that Progressive Insurance seemed to be ill-prepared to...
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2 Effective Communication Techniques
When people are asked what the most important ingredients in a relationship are, communication is rarely on the list. Yet we rarely are taught how to communicate effectively. While communicating with...
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Weekend Reflections: On Communicating
”Disputation and discussion are both futile. Why is that? Because nothing either party could say could possibly be true, And whereas dispute picks out the false, Which is too easy to see, Discussion...
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Neuroscientist’s 5 Lessons On Corporate Communication
A Prominent Neuroscientist’s Take On Workplace Conversation Neuroscientist Andrew Newberg, the Director of Research at the Myrna Brind Center of Integrative Medicine at Thomas Jefferson University...
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